"A good style should show no warning signs of effort. What is written should seem a happy accident." W. Somerset Maugham
The heavily weighed on this quote will be the word ?seem? so that those ?happy accidents? are thoroughly prepared. Inaccurate spelling here, a missed punctuation mark there ? and things can turn into a ?serious? or even ?fatal? accident for your copy. I?m not likely to claim that WHAT you write is less important than HOW you undertake it, but repeated stylistic mistakes can divert your prospects, unless they are completely illiterate themselves or blind (the most recent survey showed they weren?t).
Tame your look before it starts ?biting? your revenue. Enhance your copy in 10 basic steps:
1. Ampersand (&)
Though ?and? and ?&? mean exactly the same thing, you shouldn?t abuse aforementioned. Follow the rule: the ampersand sign is used for trade names and radio station frequencies.
* Dolce & Gabanna * JSM Radio 93.2 & 108.1 FM, 1005 & 1284 AM * Franny and Zooey by JD Salinger
2. Contact Details
Be precise. Such introductions as "Bond. James Bond" went of fashion about three decades ago. Scrupulous internet users need to know where exactly they can find your amazing products, services or what you may offer them. So, disclose every one of these in depth:
* Name; * Postal address (addressee?s name, company, building name, number and street name, town, country and postcode). Separate it by starting a whole new line or by locating a comma; * Telephone number (dialing codes are shown in a block, without brackets); * Fax number; * Email; * Website (supply the shortest URL possible and be sure it functions by loading it in the internet browser. Omit ?www? in unclickable URLs but utilize it in links)
3. Foreign Words and Characters
If a word or phrase aren?t generally accepted within the language, you need to use italics. ?Generally accepted? means they've become a part of English. Consult with the dictionary, if necessary. Make sure foreign symbols are identified correctly: readers are unlikely to guess that ?aa,ii eona oi?ioi? is short for:
* clientele (this French word is a part of the English language) * si vales bene est ego valeo (a Latin phrase)
Apart from foreign words, italics can be used titles of TV and radio programs, books, albums or songs, plays, paintings, newspapers, magazines etc (yes, which is etc, not etc). Italicize ?the? if it is around the masthead:
* The Economist * Monet?s Poppies Blooming * Eminem?s Encore
The most critical thing with lists would be to keep parallelism. Don?t jump from one grammatic structure to another, as an example, don?t write like this
To make finger-licking cookies we want:
* 2 tbs cinnamon * 0.5 kg sugar * 1 cup flour * to incorporate 4 eggs * to heat the oven * kneading dough
Even if the grandma had known with this delicious meal from Queen of England, that?s a fat chance your prospects appreciate the recipe: it looks absolutely illiterate.
* Instead, write:
To make finger-licking cookies we require:
* 2 tbs cinnamon * 0.5 kg sugar * 1 cup flour * 4 eggs * a well-heated oven * kneaded dough
Or just list all ingredients followed by describe the cooking process: "Heat the oven well. Knead the dough."
Write what they are called of currencies in lower case, adding two digits following the symbol whether or not this isn?t round:
* 300.75 pounds * 50 dollars
Hold down Ctrl+Alt+E to insert the euro symbol in Word. If you mention sums of million and billion through the entire text, it is far better to abbreviate them, without leaving a place:
* $34 billion ? $34bn
Basically numbers from to nine are designed in words, as well as any numbers put at the beginning of a sentence and approximate ones. Don?t forget about the comma in numbers from 1,000 upwards:
* Three Men in a very Boat was published in 1889. * Today the company?s turnover equals to $500,000 yearly. * Usually we eat little for dessert ? about four or five chocolate bars and coffee with cream.
If you use the 12-hour clock, the hour and minutes are separated by the full stop. As ?am? and ?pm? refer to ?before noon? and ?afternoon?, it is useless to publish ?12am?. Have the 24-hour clock? Separate the amount of time and minutes by way of a colon:
* 22:45 * 7am * 12midnight, or maybe midnight * between 8am and 14pm.
9. Titles and Honors
When a widely respected individual is mentioned initially, you here need to give his/her title in full. Starting from the 2nd period in text, it is possible to write just a shortened version:
* His Majesty King Lear ? The King
10. Weight and Measures
Make sure you're considering the correct ? upper or lower ? case:
* MHz (megahertz) * MB (megabyte) * km (kilometer)
Don?t overuse imperial measurements, giving more preference to standardized metric or at least giving the same in brackets:
* 22kg (48.502 pounds)
Summing up all the above? You know, sometimes the real difference between literacy and tedium is extremely subtle, so whatever you decide and have just read within this guideline, try to keep it as part of your own styleArticle Source: custom paper